Anthropomorphized artificial intelligence, attachment, and consumer behavior

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Date
2021
Volume
33
Issue
1
Journal
Series Titel
Book Title
Publisher
Dordrecht [u.a.] : Springer
Abstract

The increasing humanization and emotional intelligence of AI applications have the potential to induce consumers’ attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers’ individual and social lives can be affected in various ways. Following this reasoning, I illustrate the implications and research opportunities related to consumers’ (potential) attachment to humanized AI applications along the stages of the consumption process.

Description
Keywords
Anthropomorphism, Artificial intelligence, Attachment, Consumer behavior
Citation
Hermann, E. (2021). Anthropomorphized artificial intelligence, attachment, and consumer behavior. 33(1). https://doi.org//10.1007/s11002-021-09587-3
License
CC BY 4.0 Unported