Artificial intelligence in marketing: friend or foe of sustainable consumption?

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Hermann2021_Article_ArtificialIntelligenceInMarket.pdf(236.08 KB)
Date
2021
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Volume
38
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Journal
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Publisher
London : Springer
Link to publishers version
https://doi.org/10.1007/s00146-021-01227-8
Abstract

[No abstract available]

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Keywords
neoclassical economics, artificial intelligence, marketing, AI
URI
https://oa.tib.eu/renate/handle/123456789/7921
 https://doi.org/10.34657/6962
Citation
Hermann, E. (2021). Artificial intelligence in marketing: friend or foe of sustainable consumption? 38. https://doi.org//10.1007/s00146-021-01227-8
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CC BY 4.0 Unported
https://creativecommons.org/licenses/by/4.0/