CC BY 4.0 UnportedHermann, Erik2023-01-242023-01-242021https://oa.tib.eu/renate/handle/123456789/11012https://doi.org/10.34657/10038The increasing humanization and emotional intelligence of AI applications have the potential to induce consumers’ attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers’ individual and social lives can be affected in various ways. Following this reasoning, I illustrate the implications and research opportunities related to consumers’ (potential) attachment to humanized AI applications along the stages of the consumption process.enghttps://creativecommons.org/licenses/by/4.0380AnthropomorphismArtificial intelligenceAttachmentConsumer behaviorArticle