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Subject: Ethics ×

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    Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective
    (Dordrecht : Springer, 2021) Hermann, Erik
    Artificial intelligence (AI) is (re)shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing are ethical controversies. Building on the literature on AI ethics, the authors systematically scrutinize the ethical challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between ethical principles, the authors shed light on the applicability of a purely principled, deontological approach to AI ethics in marketing. To reconcile some of these tensions and account for the AI-for-social-good perspective, the authors make suggestions of how AI in marketing can be leveraged to promote societal and environmental well-being.
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    Impacts of meeting minimum access on critical earth systems amidst the Great Inequality
    (London : Springer Nature, 2022) Rammelt, Crelis F.; Gupta, Joyeeta; Liverman, Diana; Scholtens, Joeri; Ciobanu, Daniel; Abrams, Jesse F.; Bai, Xuemei; Gifford, Lauren; Gordon, Christopher; Hurlbert, Margot; Inoue, Cristina Y. A.; Jacobson, Lisa; Lade, Steven J.; Lenton, Timothy M.; McKay, David I. Armstrong; Nakicenovic, Nebojsa; Okereke, Chukwumerije; Otto, Ilona M.; Pereira, Laura M.; Prodani, Klaudia; Rockström, Johan; Stewart-Koster, Ben; Verburg, Peter H.; Zimm, Caroline
    The Sustainable Development Goals aim to improve access to resources and services, reduce environmental degradation, eradicate poverty and reduce inequality. However, the magnitude of the environmental burden that would arise from meeting the needs of the poorest is under debate—especially when compared to much larger burdens from the rich. We show that the ‘Great Acceleration’ of human impacts was characterized by a ‘Great Inequality’ in using and damaging the environment. We then operationalize ‘just access’ to minimum energy, water, food and infrastructure. We show that achieving just access in 2018, with existing inequalities, technologies and behaviours, would have produced 2–26% additional impacts on the Earth’s natural systems of climate, water, land and nutrients—thus further crossing planetary boundaries. These hypothetical impacts, caused by about a third of humanity, equalled those caused by the wealthiest 1–4%. Technological and behavioural changes thus far, while important, did not deliver just access within a stable Earth system. Achieving these goals therefore calls for a radical redistribution of resources.
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    Ethical Artificial Intelligence in Chemical Research and Development: A Dual Advantage for Sustainability
    (Dordrecht : Springer Netherlands, 2021) Hermann, Erik; Hermann, Gunter; Tremblay, Jean-Christophe
    Artificial intelligence can be a game changer to address the global challenge of humanity-threatening climate change by fostering sustainable development. Since chemical research and development lay the foundation for innovative products and solutions, this study presents a novel chemical research and development process backed with artificial intelligence and guiding ethical principles to account for both process- and outcome-related sustainability. Particularly in ethically salient contexts, ethical principles have to accompany research and development powered by artificial intelligence to promote social and environmental good and sustainability (beneficence) while preventing any harm (non-maleficence) for all stakeholders (i.e., companies, individuals, society at large) affected.