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Author: Hermann, Erik Ă— Subject: Attachment Ă—

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    Anthropomorphized artificial intelligence, attachment, and consumer behavior
    (Dordrecht [u.a.] : Springer, 2021) Hermann, Erik
    The increasing humanization and emotional intelligence of AI applications have the potential to induce consumers’ attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers’ individual and social lives can be affected in various ways. Following this reasoning, I illustrate the implications and research opportunities related to consumers’ (potential) attachment to humanized AI applications along the stages of the consumption process.