Anthropomorphized artificial intelligence, attachment, and consumer behavior
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Date
2021
Authors
Volume
33
Issue
1
Journal
Marketing Letters
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Book Title
Publisher
Dordrecht [u.a.] : Springer
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Abstract
The increasing humanization and emotional intelligence of AI applications have the potential to induce consumers’ attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers’ individual and social lives can be affected in various ways. Following this reasoning, I illustrate the implications and research opportunities related to consumers’ (potential) attachment to humanized AI applications along the stages of the consumption process.
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Citation
Hermann, E. (2021). Anthropomorphized artificial intelligence, attachment, and consumer behavior (Dordrecht [u.a.] : Springer). Dordrecht [u.a.] : Springer. https://doi.org//10.1007/s11002-021-09587-3
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CC BY 4.0 Unported