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Title: Anthropomorphized artificial intelligence, attachment, and consumer behavior
Authors: Hermann, Erik
Publishers version: https://doi.org/10.1007/s11002-021-09587-3
URI: https://oa.tib.eu/renate/handle/123456789/11012
http://dx.doi.org/10.34657/10038
Issue Date: 2021
Published in: Marketing Letters 33 (2022), Nr. 1
Journal: Marketing Letters
Volume: 33
Issue: 1
Page Start: 157
Page End: 162
Publisher: Dordrecht [u.a.] : Springer
Abstract: The increasing humanization and emotional intelligence of AI applications have the potential to induce consumers’ attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers’ individual and social lives can be affected in various ways. Following this reasoning, I illustrate the implications and research opportunities related to consumers’ (potential) attachment to humanized AI applications along the stages of the consumption process.
Keywords: Anthropomorphism; Artificial intelligence; Attachment; Consumer behavior
Type: article; Text
Publishing status: publishedVersion
DDC: 380
License: CC BY 4.0 Unported
Link to license: https://creativecommons.org/licenses/by/4.0
Appears in Collections:Informatik
Informationswissenschaften

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Hermann, Erik, 2021. Anthropomorphized artificial intelligence, attachment, and consumer behavior. 2021. Dordrecht [u.a.] : Springer
Hermann, E. (2021) “Anthropomorphized artificial intelligence, attachment, and consumer behavior.” Dordrecht [u.a.] : Springer. doi: https://doi.org/10.1007/s11002-021-09587-3.
Hermann E. Anthropomorphized artificial intelligence, attachment, and consumer behavior. Vol. 33. Dordrecht [u.a.] : Springer; 2021.
Hermann, E. (2021). Anthropomorphized artificial intelligence, attachment, and consumer behavior (Version publishedVersion, Vol. 33). Version publishedVersion, Vol. 33. Dordrecht [u.a.] : Springer. https://doi.org/https://doi.org/10.1007/s11002-021-09587-3
Hermann E. Anthropomorphized artificial intelligence, attachment, and consumer behavior. 2021;33(1). doi:https://doi.org/10.1007/s11002-021-09587-3


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