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Title: | Anthropomorphized artificial intelligence, attachment, and consumer behavior |
Authors: | Hermann, Erik |
Publishers version: | https://doi.org/10.1007/s11002-021-09587-3 |
URI: | https://oa.tib.eu/renate/handle/123456789/11012 http://dx.doi.org/10.34657/10038 |
Issue Date: | 2021 |
Published in: | Marketing Letters 33 (2022), Nr. 1 |
Journal: | Marketing Letters |
Volume: | 33 |
Issue: | 1 |
Page Start: | 157 |
Page End: | 162 |
Publisher: | Dordrecht [u.a.] : Springer |
Abstract: | The increasing humanization and emotional intelligence of AI applications have the potential to induce consumers’ attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers’ individual and social lives can be affected in various ways. Following this reasoning, I illustrate the implications and research opportunities related to consumers’ (potential) attachment to humanized AI applications along the stages of the consumption process. |
Keywords: | Anthropomorphism; Artificial intelligence; Attachment; Consumer behavior |
Type: | article; Text |
Publishing status: | publishedVersion |
DDC: | 380 |
License: | CC BY 4.0 Unported |
Link to license: | https://creativecommons.org/licenses/by/4.0 |
Appears in Collections: | Informatik Informationswissenschaften |
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Hermann, Erik, 2021. Anthropomorphized artificial intelligence, attachment, and consumer behavior. 2021. Dordrecht [u.a.] : Springer
Hermann, E. (2021) “Anthropomorphized artificial intelligence, attachment, and consumer behavior.” Dordrecht [u.a.] : Springer. doi: https://doi.org/10.1007/s11002-021-09587-3.
Hermann E. Anthropomorphized artificial intelligence, attachment, and consumer behavior. Vol. 33. Dordrecht [u.a.] : Springer; 2021.
Hermann, E. (2021). Anthropomorphized artificial intelligence, attachment, and consumer behavior (Version publishedVersion, Vol. 33). Version publishedVersion, Vol. 33. Dordrecht [u.a.] : Springer. https://doi.org/https://doi.org/10.1007/s11002-021-09587-3
Hermann E. Anthropomorphized artificial intelligence, attachment, and consumer behavior. 2021;33(1). doi:https://doi.org/10.1007/s11002-021-09587-3
This item is licensed under a Creative Commons License