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Title: Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective
Authors: Hermann, Erik
Publishers version: https://doi.org/10.1007/s10551-021-04843-y
URI: https://oa.tib.eu/renate/handle/123456789/11020
http://dx.doi.org/10.34657/10046
Issue Date: 2021
Published in: Journal of Business Ethics 179 (2022), Nr. 1
Journal: Journal of Business Ethics
Volume: 179
Issue: 1
Page Start: 43
Page End: 61
Publisher: Dordrecht : Springer
Abstract: Artificial intelligence (AI) is (re)shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing are ethical controversies. Building on the literature on AI ethics, the authors systematically scrutinize the ethical challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between ethical principles, the authors shed light on the applicability of a purely principled, deontological approach to AI ethics in marketing. To reconcile some of these tensions and account for the AI-for-social-good perspective, the authors make suggestions of how AI in marketing can be leveraged to promote societal and environmental well-being.
Keywords: Artificial intelligence; Ethics; Marketing; Social good; Well-being
Type: article; Text
Publishing status: publishedVersion
DDC: 300
330
License: CC BY 4.0 Unported
Link to license: https://creativecommons.org/licenses/by/4.0
Appears in Collections:Informatik
Informationswissenschaften

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Hermann, Erik, 2021. Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective. 2021. Dordrecht : Springer
Hermann, E. (2021) “Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective.” Dordrecht : Springer. doi: https://doi.org/10.1007/s10551-021-04843-y.
Hermann E. Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective. Vol. 179. Dordrecht : Springer; 2021.
Hermann, E. (2021). Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective (Version publishedVersion, Vol. 179). Version publishedVersion, Vol. 179. Dordrecht : Springer. https://doi.org/https://doi.org/10.1007/s10551-021-04843-y
Hermann E. Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective. 2021;179(1). doi:https://doi.org/10.1007/s10551-021-04843-y


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