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Title: | Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective |
Authors: | Hermann, Erik |
Publishers version: | https://doi.org/10.1007/s10551-021-04843-y |
URI: | https://oa.tib.eu/renate/handle/123456789/11020 http://dx.doi.org/10.34657/10046 |
Issue Date: | 2021 |
Published in: | Journal of Business Ethics 179 (2022), Nr. 1 |
Journal: | Journal of Business Ethics |
Volume: | 179 |
Issue: | 1 |
Page Start: | 43 |
Page End: | 61 |
Publisher: | Dordrecht : Springer |
Abstract: | Artificial intelligence (AI) is (re)shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing are ethical controversies. Building on the literature on AI ethics, the authors systematically scrutinize the ethical challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between ethical principles, the authors shed light on the applicability of a purely principled, deontological approach to AI ethics in marketing. To reconcile some of these tensions and account for the AI-for-social-good perspective, the authors make suggestions of how AI in marketing can be leveraged to promote societal and environmental well-being. |
Keywords: | Artificial intelligence; Ethics; Marketing; Social good; Well-being |
Type: | article; Text |
Publishing status: | publishedVersion |
DDC: | 300 330 |
License: | CC BY 4.0 Unported |
Link to license: | https://creativecommons.org/licenses/by/4.0 |
Appears in Collections: | Informatik Informationswissenschaften |
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Hermann, Erik, 2021. Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective. 2021. Dordrecht : Springer
Hermann, E. (2021) “Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective.” Dordrecht : Springer. doi: https://doi.org/10.1007/s10551-021-04843-y.
Hermann E. Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective. Vol. 179. Dordrecht : Springer; 2021.
Hermann, E. (2021). Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective (Version publishedVersion, Vol. 179). Version publishedVersion, Vol. 179. Dordrecht : Springer. https://doi.org/https://doi.org/10.1007/s10551-021-04843-y
Hermann E. Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective. 2021;179(1). doi:https://doi.org/10.1007/s10551-021-04843-y
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